The other day, I was sitting in our sunroom watching a video interview with Simon Sinek, who I absolutely love. If you aren’t familiar with Simon’s work, there are a ton of terrific videos on his YouTube channel—I might start with Why is Your Origin Story or Be the Idiot—and I can’t recommend his book, Start With Why, highly enough. It’s a deceptively simple question that I think many of us have a hard time answering when it comes to talking about the things we make or want to make. Anyway, I was watching this video and in it Simon was telling a story about Phil Knight, the co-founder of Nike. Basically, using running as a metaphor, Phil was illustrating the meaning behind their famous “JUST DO IT" slogan and how it has nothing to do with winning and everything to do with trying. As Simon said, “when Nike is at their best, they celebrate the ones who do, not the ones who win.” When the video finished, Adrianne, who was sitting at her computer across the room, asked, "do you know about the knowing-doing gap?” “No,” I responded. “What’s that?” She spent the next few minutes explaining it to me and encouraged me to go do some reading about it online, which I did and, wow, what an eye opener.

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