How do you know when it’s time to rethink or refresh your personal brand? It’s something I’ve spent a fair bit of time thinking about lately. But before we dive into that, I think we first need to answer another question and that is what does “personal brand” even mean? According to Gary Vee, “Your personal brand is your reputation.” Another way he put it was, “Your brand is about how someone feels in the moment when they interact with you or your business.” On the other hand, Harvard Business Review says that your brand is not your reputation, which is based how other people see you, but rather how you want people to see you. Reputation is certainly part of it, but it’s not the whole picture.
Gary Vee article: https://garyvaynerchuk.com/5-strategies-for-personal-branding-online/
Harvard Business Review article: https://hbr.org/2022/02/whats-the-point-of-a-personal-brand
The Futur: https://thefutur.com/
Rethinking My Website: https://jefferysaddoris.substack.com/p/rethinking-my-website
It's Not About a Watch: https://jefferysaddoris.substack.com/p/its-not-about-a-watch
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